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the words The ASSET sit boldly at a 20 degree angle in a chunky brush font at the center of a crosshair. In the top left  and bottom left segments, inside the circle and following the curve is the word STEVEN, and CROSS respectively.

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We worked with professional UK wrestler 'The Asset' Steven Cross in creating a brand identity that fits his ruthlessly efficient wrestling style and aggressive persona in the ring. The design needed to be versatile and work across a range of merchandise, print and screen options for web and events.

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logo design variants for uk wrestler The Asset Steven Cross

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Live event photo of UK wrestler Steven Cross entering the ring

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The logo for wrestler the Asset Steven Cross. The logo sits inside a giant sniper scope.

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The Asset - Steven Cross - Brand Identity

The Asset - Steven Cross

The Asset - Steven Cross - Brand Identity

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