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Jurassic July was created as part of the launch campaign for Jurassic World - Camp Cretaceous on DreamWorks TV and was part of a larger ‘Promo-tainment’ campaign that began in 2021. The concept was to mirror the events of Jurassic Park, except the dinosaurs were now running wild at the DreamWorks TV studio and disrupting the scheduled programming.

We took past promo-tainments that viewers had seen before and had the dinosaurs of Jurassic World sabotage them. A Spin the wheel game for ‘Spirit Riding Free’ for example, see’s the cast fleeing on horseback before the Indominus Rex devours the game wheel and stomps away, knocking over the ‘camera’ on his way. Each segment ended with an emergency broadcast system title card, which also had the dinosaurs mark on them. 

Giving the audience these fleeting windows into a larger unfolding ‘crisis’ was a lot of fun, but we had to be sure we walked the line carefully between the dinosaurs being to scary, but were more of a cheeky and accidentally disruptive presence.

The project aired on DreamWorks TV during the summer of 2022.

A collection of the assets we created for DreamWorksTV Jurassic July event.

Jurassic July - Showcase

Indominus Rex eats the game wheel from the Boss Baby promotainment segment.

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The characters of Spirit Riding Free escape from the dinosaur takeover.

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A velociraptor taking over the 3Below card matching game.

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The Where's Wally game being destroying by T-Rex.

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vfx breakdown of the t-rex scene from Jurassic July scene

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tv broadcast screen test card featuring the Jurassic park logo 

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A TV title card in the style of DreamWorks Jurrassic World with the iconic T-Rex skeleton in the centre and other dinosaurs in the corners.

DreamWorks TV - Jurassic July

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